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Business Strategy category.
Strategy advice and information for growing your company.
Six Steps to Sales Success
Every sale involves no less than six ( 6) steps. You must complete each step in order to insure a successful outcome.
Step 1- Meet someone new. Even if you have been doing business with a company for a long time, you had to meet some one new to begin the relationship.
Step 2- Establish a favorable first impression. You need to make the person feel comfotable that doing business with you will be a good thing to do. This involves your demeanor, attire, smiling, concern, and in general putting them at ease.
Step 3- Find out where the pain lies. The new contact is not interested in what you have to sell unless they have a need. So you must discover what is of concern to them long before you can offer any solution.
Step 4- What’s in it for them. People do not like to buy unless there is something in it for them.So you need to make sure that the solution offers a benefit to them. Most people listen to the same radio station (WIIFM) What’s In it for me.
Step 5- Ask for the Order. More sales have been lost when the sales person simply never asked for the order. The customer expects you to ask and often when you don’t they will either simply not buy or will buy from another person who asks for it.
Step 6- Follow-up. Many customers will feel slighted because although they may have liked the product or service without proper follow-up they will go elsewhere for future purchases. Remember it is 5 times as difficult to get new business as it is to get repeat business.
Hank Sullivan
How to Maintain a Positive Attitude
Many sales professionals know that a positive attitude is a key element, perhaps the most important element, to success in sales. Even though they know this, most sales professionals find it extraordinarily difficult to maintain a positive attitude all day, every day. The reason: most likely because they believe that their attitude is the result […]
Strategic Thinking and Business Planning
Business leaders today have found that developing a strategy and a plan is far more effective than leaving the future to chance. Furthermore, the key factors that create higher levels of motivation and commitment continuously fuel higher levels of achievement. Finally, the effective implementation of the plan is as important as planning. This is the […]
Time Strategies
Almost everyone knows that you should prioritize your activities. Almost everyone knows that you should complete your urgent/important/critical tasks each day. Almost everyone knows that planning your day makes more sense than letting others do your planning for you. Everyone knows, but very few do. Why? That’s what finally fascinated us and the answers are […]
Customer Service and Loyalty
During this new decade of service-oriented industry, a mastery of Customer Loyalty can mean the difference between success and failure. The corporate trend of raising Customer Loyalty is an art form, treating service as a product that needs to be learned inside and out, and marketing service to customers as vigorously as if it were […]
Leadership Development & Coaching
A leader combines the vision and curiosity of a dreamer with the practical engineering of a builder. A leader is goal directed, looking forward with anticipation toward the attainment of goals. Goals give meaning and purpose to life and serve as a continuous source of motivation in the pursuit of all activities. The capacity for […]
Welcome to Strategic Solutions!
Business success is much like victory to athletes who train for years to participate in a sport. During exhaustive and extensive hours of training, there must be an almost fanatical level of commitment and intensity, as well as physical effort. Business people like athletes need coaching. The coach is the individual who helps you uncover […]
