This should not be an interrogation but a conversation. You ask a question and allow the potential buyer to explain what they think they want or need. Often what they think they want or need is not the solution to their issue or problem. So, you need to ask them simple probing questions that allows them to explain the situation that they are facing so that you can eventually offer the right solution. You are not selling at this point. You are discovering how they view the situation and what they want to improve. Often the solution is something completely different than what they originally thought.

Your task is to accumulate as much data as possible. You are listening and seeing the issue with a detached view. The buyer wants a solution so that they can move on to greater success or to deal with other issues. If you do not discover the complete want or need then you may not eventually offer the correct solution.

Sales people who are good at discovering wants and needs are viewed correctly by the buyer as a good listener who is focused on the buyer’s needs not what you have to sell.

You can have the skills and knowledge

You can have the experience

You can have action plans

But you cannot achieve a different result until you change your behavior

Personal Behavior Change is one of the most difficult obstacles to overcome

You must commit to your goals and you must change if you want to achieve a new result

You must take a detour

ne of the aspects of the hiring process that’s often overlooked by companies is that of cultural fit.  In other words, how well a candidate fits into the overall culture of the organization. While at first glance, that consideration might not seem too important, it’s actually crucial for ensuring a good hire with a high probability of retention.

There are two measures by which you can assess a candidate’s potential for fitting into the company’s culture. Those two are as follows:

·         The candidate’s values or the things that they hold in most esteem.  One way in which to ensure that the candidates you hire share the same values as your company is to pro-actively promote the company’s values. This can be done by posting them on its website, as well as someplace within the building, such as in the lobby. (The statement of values can also include the company’s mission statement.)

·         The manner in which the candidate likes to work.  This pertains to their “preference for production” and how it stacks up against the company’s standard operating procedures. Do they prefer to work alone? Or do they thrive in a more cooperative atmosphere? If there isn’t a match between the candidates’ most efficient mode of operation and the company’s, problems could arise.

Making a good hire a bad one

There’s no doubt that talent and skill set are important components in determining who to hire. In fact, it could even be said that those are the main factors in the decision-making and hiring process. However, it would be a critical mistake to not take into consideration the importance of a good cultural fit.

Without such a fit, a potentially good hire can sour over time. The employee will gradually become less productive, less motivated, and less likely to remain engaged in their position. All that means, of course, that they’re a prime candidate to leave, which is exactly what you don’t want.

If you have any questions about how we can help you with your hiring needs, contact us at 510-432-7596 or E-mail hsullivan@stratsolutions.net.

1.      Keep a positive attitude- positive thinking gets positive results which will help you survive

2.      Focus on what you want to achieve and write it down- putting your plans in writing increases your chance to attain them

3.      Just Do It-  action is the key to achieving success during tough times

4.      Improve all the time- never stop learning how to improve and surviving

5.      Stay focused-  keep working on your goals to succeed

6.      Know the details-  keep exact records of your business and analyze them all the time

7.      Don’t get distracted- know what you want to achieve and stay on point to achieve success

8.      Don’t fear change- remember if you want a different result then you have to change

9.      Listen- remember communication is a two way street

10.  Remember integrity is first and always- if you are honest and set you standards high everyone will notice

Is your business plan in place as you begin this New Year? If not, it is not too late to begin. Every successful business has a plan and updates it annually. However, it is not the planning that will guarantee your success. Success is dependent on the execution of the plan and doing it right.

Successful business leaders do the right things in the right way, the first time and all the time. They are able to do accomplish success because they follow the dictum, “Implementation of Proper Planning Prevents Poor Performance.” Just because something worked before does not mean it will work for you in 2008. In fact, much of technology, information and knowledge that we possess today, did not exist only a few short years ago.  We need to respond to the changes around us and plan accordingly.

In today’s world you must plan and execute. There is an old saying  “He who hesitates is lost.”  Successful business people know that they must do the right things correctly the first time. Mistakes mean rework and haste makes waste. Rework means more time and additional costs, both of which result in lower profits and the possible loss of customers. Speed is important in succeeding but taking the time to do things right the first time will be appreciated by your customers and clients.

Successful business people are the ones who have formed the habit of “Doing it now!” They frequently do the things that unsuccessful people do not like to do! When faced with difficult challenges or unpleasant tasks, they do them immediately.

You will achieve more success by getting the difficult things done first and then go on to the things they enjoy and that they do with ease. Procrastination does more than any other habit to rob us of satisfaction, success, happiness and most of all Time. More than 2 centuries ago, Edward Young wrote, “Procrastination is the thief of time.” A well –organized life and business leave time for planning, leading and follow through. To the procrastinator, time is like a task master with a whip. To the organized, action oriented person that same amount of time is like a savings account that keeps growing. Are you going to be a procrastinator in 2009 or the action oriented person? The decision is all yours.

If you are concerned with how you are going to produce more and better results in  2009, then you need to begin with taking action now. It all starts with a positive attitude. Commit to 2009 being successful and then go out and make it happen.

Below are steps to consider in your action plan:

1. Start with the end in mind.

Develop a clear picture of what you want to accomplish. State the end results in one sentence that even a child can imagine, understand, and remember. Consider the power of President Kennedy’s goal “to send a man to the moon and bring him safely back home within this decade”. Thousands of people did very detailed work and spent billions of dollars based on this simply stated goal.

2. Develop a written plan.

Get it on paper (or on the computer). Make the plan as specific as possible, in terms of what will be done and by when.

3. Enlist support of others.

Let them know what you are doing, and how they and others will benefit from the results you want to produce. Invite them to lend their support however they can.

4. Set up milestones and reporting systems.

Break the job down into segments, and set target dates for finishing each segment. Develop a reporting system on paper or via a good software program. Send regular reports to people who are working on your team, or who have an interest in your project.

5. Have a support system.

Set up the supports you need in your work and in your personal life. Have one or more advisors that you meet with regularly to report progress, and get advice and encouragement. Your personal coach can be one of these key people.

6. Monitor progress and make adjustments.

Realize that even the best plans need to be adjusted in the heat of battle. Make adjustments quickly and respond to new opportunities or short cuts along the way that help you reach your destination faster. If you find it difficult to get around or through certain roadblocks, get help and advice promptly.

7. Form mutually beneficial alliances with others.

Find out what other people or groups are natural allies and team up with them so you can help each other reach your objectives more easily and effectively.

8. Work your plan regularly and continuously.

Maintain a high focused activity level yourself, and get help when you need it. Don’t try to do everything yourself. Delegate as much as you can, and follow up with those to whom you delegate work.

9. Keep your allies on your side and your enemies at bay.

Inform your allies about progress you are making and problems you are having. Thank them for their help. Protect yourself from important enemies by setting up and maintaining boundaries between yourself and your enemies. Recognize that enemies can be within you as well as about you. When you find that you are doing things that impede your own progress, replace that activity or habit with a better one. Ask your advisors what you personally can do better. Then put the corrections in place.

10. Celebrate progress along the way.

Share the glory. Recognize and thank the people who have helped you produce results.

If after considering this list of things to do for success in 2009, you decide it is too much work then just keep doing what you have always done. In the meantime, your competition will be implementing these ideas and who do you think will end up with a better year?  I hope you decide it will be you.

Many sales professionals know that a positive attitude is a key element, perhaps the most important element, to success in sales. Even though they know this, most sales professionals find it extraordinarily difficult to maintain a positive attitude all day, every day. The reason: most likely because they believe that their attitude is the result of external circumstances rather than something that is within their control.

Here are some tips to help you stay positive:

1. Create a new definition for yourself of “external circumstances.” You might think that hitting a few red lights on the way to an important meeting with a prospect could be seen as “bad luck” and put you in a bad mood. Definitely not a mood you want to convey to your next potential client! However, if you view those red lights as an indication to yourself of how wise it was of you to leave early, they take on a whole new meaning.

If you are late because of those lights, take it as an opportunity to collect yourself and brainstorm a damage-control strategy.

1. Begin every day with 15 minutes of positive input. If you fill your mind with positive thoughts, you’ll have a larger library of positivity to pull from when your day might not quite go as planned. Read an inspirational book or listen to motivational CD’s in the morning. We happen to know where you can get a few of those! Might we suggest popping in your Sales Development CD’s on your way to prospecting meetings? (If you need one contact us today)

2. Choose your news. You get bombarded everyday with a news media that believes in the mantra, “If it bleeds, it leads!” followed by commercials designed to make you feel better. Our media strives to ramp up your feelings of anxiety by highlighting horrific stories and follows them with advertising that helps you to buy comfort food or medications to relieve the pressures of everyday life. Unplug yourself from this negative imagery. Find alternative sources to keep yourself up to date with the day’s events, such as public radio or print news. It’s easy to choose what to read and listen to.

3. Surround yourself with positive people. Business associates, friends, and relatives who have a negative view about life can make it hard for you to maintain your positive attitude. These people can drain you mentally and physically. Wherever possible, avoid them or at least limit your contact with them. If you cannot avoid them, don’t get drawn into lengthy gripe sessions. Listen empathetically and turn the conversation to a more positive topic as soon as you can. On the other hand, positive people can enhance your life and help to keep you upbeat and with a good outlook on your world.

The Strategic Planning Process provides a format for developing a Strategic Plan, taking that strategy through the business planning process and establishing measurable goals. It is a process that involves not only determining where a company is going, but also how it is going to get there.

Key Areas:

· Elements of the Strategic Plan

· The External Assessment

· Internal Appraisal

· The Business Plan

· Examples of Vision and Mission Statements

· Critical Goal Categories, The Critical Success Factors

· Business Planning Goals

· Financial Budgeting

· Marketing Communications

· Sales Support

· The Sales Plan

· The Review Process

For more information contact Hank Sullivan at Strategic Solutions at hsullivan@stratsolutions.net