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During this new decade of service-oriented industry, a mastery of Customer Loyalty can mean the difference between success and failure. The corporate trend of raising Customer Loyalty is an art form, treating service as a product that needs to be learned inside and out, and marketing service to customers as vigorously as if it were a direct revenue producer. Unfortunately in many companies, the customer has become a low priority. When people are not treated according to their expectations, they take their business elsewhere. What’s more, they usually relate their bad experiences to as many as ten other people. On the other hand, the rewards for exceeding customer expectations are plentiful. That’s good news for businesses who strive to offer the ultimate in Customer Service which will translate into Customer Loyalty.
The question then becomes not whether to improve your company’s service standard, but how. Excellence in Customer Loyalty pays off on the bottom line by dramatically influencing customer behavior through a dynamic, results-oriented process.
Key Areas:
· What Does the Customer Really Want
· What Does Customer Loyalty Really Mean
· Your Role in the Company’s Success
· Understanding Human Behavior
· The Power of Goal Setting
· Art of Satisfying Customers
· Being a Team Player
· Cultivating Customer Loyalty
· Effective Communications
· The Art of Listening
· Handling Complaints and Mastering Difficult Situations
· Developing a Positive Company Image
· Estimating Your Quality of Service
· Becoming an Excellent Service Provider
The Author: Hank Sullivan
About: Hank Sullivan is the President of Strategic Solutions, a Nationally Certified Business Coach, who after many years of successful business experience working with a number of Fortune 500 companies in various high level executive positions, formed Strategic Solutions. His focus is to help enhance and develop management and business potential within organizations. In addition to being a Business coach and trainer, he is an author, public speaker. His current book is “Speaking of Success” co authored with Jack Canfield, Stephen Covey and Ken Blanchard. He is affiliated with Resource Associates Corporation of Mohnton, PA. which has a network of over 650 coaches nationally and internationally.
This entry was posted by Hank Sullivan, on Friday, February 22nd, 2008 at 4:41 am and is filed under Business Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response on the right, or trackback from your own site.










