Do you know who you’re marketing to? And, more importantly, do you know if your message is reaching them? As businesses, we’ve probably heard that the greater number of consumers we target, the greater our chances are of being found. Wrong! While that may be true for big box stores, national chains and brands, small […]
It doesn’t take an MBA for a small business owner to understand that every moment spent with a customer is a defining moment – an opportunity to turn a one time sale into a long term relationship. But while we have our defining moments, our customers have theirs too. Who’s responsible for them? If you’re […]
It’s been a more than couple of decades now, since the world was introduced to a novel concept: ‘do what you love and the money will follow.’ How liberating! Finally, permission to leave your hum drum job, bad company, rotten manager and follow your bliss. Actually strike out on your own, do something you’ve always […]
Some game, huh? The average price of a seat to Super Bowl 50 was reported to be $4,841. They estimated over 115 million fans were watching from home or local venues. Advertisers shelled out $5M for 30 seconds of airtime. Fortunes were made and spent on the event. Bronco’s won. […]
There’s only 24 shopping days left until Christmas. Will you be ready? We may pride ourselves on our time management skills, but at this time of year especially, when demands our time can exceed the number of hours in a day, it’s always a mad dash to the finish line. But you have to […]
“Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.” – Peter Drucker Strategy is often a ‘catch-all’ term and it comes […]
It should come as no surprise that I’m a big fan on Simon Sinek. In fact, I’ve done presentations based on his ‘golden circle of human emotion,’ which explains the greatest motivation behind why people buy. Simply put, he proves that people don’t buy what you do, they buy why you do it. […]
No one said it was going to be easy. If it was easy, everyone would be doing it, because that’s what’s usually done. The expedient, that is. Everyone does what’s expected. Very few go the distance to provide the unexpected, and that’s a shame. Doing the unexpected is what creates value. Makes you mean […]
We’ve all got to eat; but I admit that grocery shopping doesn’t rank high among the things I like to do. I’m not enticed by weekly specials either, because they don’t make the experience any more enjoyable. They just seem to make the stores more crowded. I bet most of you feel the same way. Edeka, Germany’s […]
“The guy who invented the first wheel was an idiot. The guy who invented the other three, he was a genius.” – Sid Caesar Having an idea is great. I hope you have many ideas. May they be brilliant. May they be lame. It doesn’t matter, as long as you have them. Just […]