Do you know who you’re marketing to? And, more importantly, do you know if your message is reaching them? As businesses, we’ve probably heard that the greater number of consumers we target, the greater our chances are of being found. Wrong! While that may be true for big box stores, national chains and brands, small […]
We all know that for any business to be viable, it needs to be trusted. Yet earning trust takes time. Just because you take out an advertisement that says ‘Trust Me’ doesn’t mean people will throng to your door. Likewise, you can’t tell people to believe you and expect them to obey. After all, they don’t […]
It doesn’t take an MBA for a small business owner to understand that every moment spent with a customer is a defining moment – an opportunity to turn a one time sale into a long term relationship. But while we have our defining moments, our customers have theirs too. Who’s responsible for them? If you’re […]
Did you have a good Valentine’s Day? I certainly hope so. It feels good to be loved and appreciated it, doesn’t it? Your customers think so too. So do your employees. After all, employees are customers too. Did you do something special for them? Unlike family who know you care about them every […]
Some game, huh? The average price of a seat to Super Bowl 50 was reported to be $4,841. They estimated over 115 million fans were watching from home or local venues. Advertisers shelled out $5M for 30 seconds of airtime. Fortunes were made and spent on the event. Bronco’s won. […]
“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz Ah, customers! Can’t survive without ‘em, but at this time of year, when making your way through malls and parking lots is reminiscent of a bumper car rally […]
There’s only 24 shopping days left until Christmas. Will you be ready? We may pride ourselves on our time management skills, but at this time of year especially, when demands our time can exceed the number of hours in a day, it’s always a mad dash to the finish line. But you have to […]
No one said it was going to be easy. If it was easy, everyone would be doing it, because that’s what’s usually done. The expedient, that is. Everyone does what’s expected. Very few go the distance to provide the unexpected, and that’s a shame. Doing the unexpected is what creates value. Makes you mean […]
We’ve all got to eat; but I admit that grocery shopping doesn’t rank high among the things I like to do. I’m not enticed by weekly specials either, because they don’t make the experience any more enjoyable. They just seem to make the stores more crowded. I bet most of you feel the same way. Edeka, Germany’s […]
There’s only 17 shopping days left until Christmas. A little daunting isn’t it? For some reason time seems to get away from us this time of year, and the demands on our time seem to be, and mostly are, greater. But still, it’s the most wonderful time of the year. It’s the season of […]