What Bill Cosby Taught Me About Business: 15 Quotes and a Chicken Heart
The goal of all comedians is to make people laugh, and we all like a good laugh. So why is it that some are so bad we want to cringe, while others absolutely nail it and we become fans for life? Good comedians, like good businesses make it a point of knowing their market […]
How to Help Your Customers Get Over Analysis Paralysis
Sometimes too much of a good thing can make even the simplest decisions difficult. A friend of mine shared a story the other day. She and her husband had one of those kitchen multi-timers. It was simple, reliable, easy to use and worked like a charm for years – until one day it didn’t. […]
Doing What’s Unexpected
“Customer service isn’t about telling people how awesome you are, it’s about creating stories that do the talking for you.” – Peter Shankman I went to the bank the other day. I was greeted by name as I stepped through the door. (How do people have such good memories)? Same thing at […]
A Brand Called America
Happy Birthday to us. 238 years old and still growing. Amazing isn’t it? We were a nation of immigrants then and we’re a nation of immigrants now, and yet we’ve managed to become the most powerful brand in the world. Why? Because we’re merchants of hope and freedom. We deal in the […]
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Work Harder at Working Smarter: There’s a Little Lucy in All of Us
We all try to cut corners at times to get a leg up on the work that seems to come at us like an out of control conveyor belt. But the work never stops. As a matter of fact. most of the time we work at a frantic pace and are just barely keeping up. When that […]
Don’t Get Stuck on How: Focus on Why
The biggest questions a business has is ‘How are we going to get customers in the door, how do we get them to buy, and how do we keep them coming back.’ I’m not talking about having a fire sale every week or giving away a free lunch to people you’ll never see again. […]
Why Money Should Never Be Your Goal
“I wish everyone could get rich and famous and have everything they ever dreamed of so they would know that’s not the answer. “ – Jim Carrey We provide products and services, hang up a price tag and sell to whoever is willing to pay the money. The more people who buy, the […]
Why Following the Dots Doesn’t Work and What Does
When I was a kid, back in the Dark Ages, I used to play follow the dots. Many of you may remember it. It’s a puzzle of sorts, comprised of numbered dots and as you work sequentially from dot to dot you create a picture. The picture is merely an outline. Often there would be […]
19 Unforgettable Business Secrets from Monty Python
I can’t think of anyone who isn’t at least peripherally aware of Monty Python. From the sublime to the ridiculous, John Cleese, Michael Palin, Terry Gilliam, Eric Idle, Graham Chapman and Terry Jones’ brilliant theatrics made them not only cultural icons of their generations, but for all generations; because among other things, they proved that a […]
12 Ways to Assess Yourself and Your Competition
Big retailers are finding it more and more difficult to apply the same operational modalities and mindsets they used to grow their businesses in today’s market, and it’s easy to see why. The internet has provided opportunities for consumers to buy the same products cheaper and more conveniently. Where once they may have been the only […]