Customer Loyalty: When Little Things Mean A Lot
The internet is no longer a brave new world. It’s part of our everyday existence and has made a profound impact on how we not only view the world, but how we communicate in it. Any time night or day we can ‘speak’ to people not only through words, but with sights and sounds. […]
Customer Loyalty: Staying in Touch
In my previous post Relationships that Last, I spoke about how people must be our greatest priority. Building momentum and cultivating customer loyalty often seems like an uphill struggle, especially for business owners who may only see customers once or twice a year. But it doesn’t have to be. You can use technology to cement […]
Customer Loyalty: Relationships that Last
Customer loyalty is a two way street. It’s not about how cheaply or how quickly you provide the service they’re looking for. It’s not how close you are to their homes and offices or how your product may be the greatest thing since sliced bread. The value they’re looking for is not in the item […]
Do It With Enthusiasm
If you like what you are doing then show it. People like to be around people who are positive and like what they are doing. It inspires others to do the same. Try to think positive thoughts. Keep a smile on your face as often as possible. Tell people how much you like what you […]
Do It Better
Those who accept mediocrity usually get it. It was reported today that most people who set an improvement goal for 2013 stopped working on it by January 6th. If you truly want to improve then you have to commit to doing something better and sticking to it. If you are in sales, then you know that […]
Do it Differently
Its 2013 and most people would like to make improvements in their life and business. We all know that doing what we have done in the past will get us the same result. So if you want a better result then you have to “DO IT Differently”. If you want to lose weight then you have […]
Sales is a Process- Step 5 -Getting Commitment
The 5th Step in the Sales process is Getting Commitment. This should be a natural conclusion if you have followed the other steps in the process. If you gained commitment and buy-in throughout the entire process, you will have made it easy for your prospect to say yes. to doing business with you and your […]
Sales is A Process -Step 4 Presenting Benefits and Consequences
The 4th Step in the Selling Process is Presenting Benefits and Consequences. This is to help your prospect make a positive decision to do business with you. Everything you have done prior to this step was in preparation for the opportunity to gain a customer. The presentation may take place in the same interaction as […]
Sales is a Process- Step 3- Discovering wants and needs
Once you have gained favorable attention with the potential buyer, then you need to understand what are their needs. This should not be an interrogation but a conversation. You ask a question and allow the potential buyer to explain what they think they want or need. Often what they think they want or need is […]