Strategy advice and information for growing your company.
Napoleon Hill made an apt analogy when he said ‘A goal is a dream with a deadline.’ Quite true, isn’t it? After all, yearend 2014 is almost a year away and it’s easy for the day to day to take precedence, and override the bigger picture off in the distance. After all, we have plenty […]
That famous non-entity Anonymous once said, ‘the only time you should look back is to see how far you’ve come.’ So tell me, how did last year go for you? If experience is truly the best teacher then we can all agree that regardless of whether we ended the year in the black or […]
As businesses, we’ve probably heard that the greater number of consumers we target, the greater our chances are of being found. Wrong! While that may be true for big box stores, national chains and brands, small businesses don’t need to reach everyone. We just need to reach the people who matter to us and […]
Did you know this is ‘the most wonderful time of the year’? I bet you did. Hectic as it’s been, we’ve already gotten through Thanksgiving and Chanukah. Black Friday, and Cyber Monday, (which is still in reruns), and Small Business Saturday are history. We’ve trolled parking lots at malls looking for a space, overspent (I’m […]
The most recognized brand in the world isn’t Disney, or Apple or Microsoft or Walmart or even McDonalds. It’s Santa Claus. So how is it that a spirited little fat guy in a red suit, with an entourage of elves and a team of flying reindeer, can earn the undying love and devotion of […]
The success or failure of our businesses is directly related to the beliefs customers have about them. They’re comprised of all the interactions and experiences customers have with us, our products, and our services. Regardless of whether a customer speaks with us, or anyone else in our organization, the voice that speaks back to […]
John Maxwell once said, ‘People don’t care how much you know until they know how much you care.’ We talked a bit about blogging in my previous post because it’s an important tool you can use to build trust and earn customer loyalty. Blogging gives you the opportunity to demonstrate your individual style […]
You might wonder why I’ve included a post on blogs in a series about customer loyalty. The answer’s simple when you consider that more people want to get to know you before they decide whether or not they want to buy from you. Blogging allows them to do just that. In fact, blogs are clicked […]
The internet is no longer a brave new world. It’s part of our everyday existence and has made a profound impact on how we not only view the world, but how we communicate in it. Any time night or day we can ‘speak’ to people not only through words, but with sights and sounds. […]
In my previous post Relationships that Last, I spoke about how people must be our greatest priority. Building momentum and cultivating customer loyalty often seems like an uphill struggle, especially for business owners who may only see customers once or twice a year. But it doesn’t have to be. You can use technology to cement […]