“Who are you going to believe, me or your own eyes?” – Groucho Marks It should come as no surprise that people are attracted to authenticity these days. They want to believe that what they see is what they’re going to get. Of course, with consumer options growing by leaps and bounds […]
“Success is simply a matter of luck. Ask any failure.” – Earl Wilson Ever wonder why some people seem luckier than others? I’ve heard that some people are just born lucky. I don’t believe that. Last time I checked, no genetic markers have been found to substantiate it. People thank their […]
We all know that the cardinal rule of sales is to solve a problem and not sell a product. When you solve a problem the product sells itself. Why? Because it earns you points in the trust department. It doesn’t happen overnight and it doesn’t mean it’s going to last. It has to be proven […]
“You know you don’t have to act with me, Steve. You don’t have to say anything and you don’t have to do anything. Not a thing. Oh, maybe just whistle …” – Lauren Bacall as ‘Slim’ Browning, in “To Have and Have Not”’ 1944 That was Lauren Bacall’s first role and the one that made […]
When it comes to selling, there’s an old saying that you can have any two of the following three items but not all three at the same time: Good & Fast (but not Cheap) Good & Cheap (but not Fast) Fast & Cheap (but not Good) The reality is that the true value […]