Context is a wonderful word. Simply defined it means the circumstances that form the setting for an event, statement, or idea, that allow us to better understand it’ s true meaning. That said, we understand that the words we choose may mean different meanings, based on context. Talk about profit and most people automatically think about […]
“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” – Jerry Fritz Ah, customers! Can’t survive without ‘em, but at this time of year, when making your way through malls and parking lots is reminiscent of a bumper car rally […]
We’ve all got to eat; but I admit that grocery shopping doesn’t rank high among the things I like to do. I’m not enticed by weekly specials either, because they don’t make the experience any more enjoyable. They just seem to make the stores more crowded. I bet most of you feel the same way. Edeka, Germany’s […]
There’s an old saying: ‘If you’re not growing, you’re dying.” My personal feeling is that bigger is not necessarily better, and before you try to take your business to the next level, you should ask yourself if you’re the best you can possibly be at the level you’re at now. If you’re not, […]
The success or failure of our businesses is directly related to the beliefs customers have about them. They’re comprised of all the interactions and experiences customers have with us, our products, and our services. Regardless of whether a customer speaks with us, or anyone else in our organization, the voice that speaks back to […]