“You can have anything you want in life if you dress for it.” – Edith Head Before you even open your mouth, people make assumptions about you. Is it fair? Of course not. Is it true? Maybe. Maybe not. What are you wearing? If ‘seeing is believing,’ how you dress defines how […]
“Customer service isn’t about telling people how awesome you are, it’s about creating stories that do the talking for you.” – Peter Shankman I went to the bank the other day. I was greeted by name as I stepped through the door. (How do people have such good memories)? Same thing at […]
Happy Birthday to us. 238 years old and still growing. Amazing isn’t it? We were a nation of immigrants then and we’re a nation of immigrants now, and yet we’ve managed to become the most powerful brand in the world. Why? Because we’re merchants of hope and freedom. We deal in the […]
The biggest questions a business has is ‘How are we going to get customers in the door, how do we get them to buy, and how do we keep them coming back.’ I’m not talking about having a fire sale every week or giving away a free lunch to people you’ll never see again. […]
I can’t think of anyone who isn’t at least peripherally aware of Monty Python. From the sublime to the ridiculous, John Cleese, Michael Palin, Terry Gilliam, Eric Idle, Graham Chapman and Terry Jones’ brilliant theatrics made them not only cultural icons of their generations, but for all generations; because among other things, they proved that a […]
Everyone claims their customer service is excellent; yet we’ve all heard horror stories about how poor customer service ruins sales and loses customers. Business owners hear that too, but many will simply discount it, thinking it doesn’t apply to them. Others may just chalk off one lost sale as a drop in the bucket. But it does count, […]
The most recognized brand in the world isn’t Disney, or Apple or Microsoft or Walmart or even McDonalds. It’s Santa Claus. So how is it that a spirited little fat guy in a red suit, with an entourage of elves and a team of flying reindeer, can earn the undying love and devotion of […]