“To Work is Elevating. To Accomplish is Superb” – Harry Gordon Selfridge Harry Selfridge was not only the preeminent entrepreneur and commercial genius of his time, but for all time. His beliefs, enthusiasm and methodologies, considered radical in the early years of the twentieth century are as bright and inspiring today as they were […]
Selling isn’t what it used to be. Buying isn’t either. The internet and social media have changed what we know, how much we know and how we want to be spoken to. But more than that. It’s changed the way we feel about the whole buying process. We can find information about anything now, and […]
In my previous post Relationships that Last, I spoke about how people must be our greatest priority. Building momentum and cultivating customer loyalty often seems like an uphill struggle, especially for business owners who may only see customers once or twice a year. But it doesn’t have to be. You can use technology to cement […]
Customer loyalty is a two way street. It’s not about how cheaply or how quickly you provide the service they’re looking for. It’s not how close you are to their homes and offices or how your product may be the greatest thing since sliced bread. The value they’re looking for is not in the item […]