It doesn’t take an MBA for a small business owner to understand that every moment spent with a customer is a defining moment – an opportunity to turn a one time sale into a long term relationship. But while we have our defining moments, our customers have theirs too. Who’s responsible for them? If you’re […]
You don’t know it all and you’re not ashamed to admit it. That’s good. It provides you with both opportunity, and a decided advantage over those leaders who claim to know it all. They don’t, you know. They just have ego problems. You don’t. You remain humble. You know the way to succeed is to […]
Success. We’ve read the books, took copious notes and memorized the quotes, so why does it seem to escape us? It’s not for lack of trying. But admittedly, we can’t work on it 24/7. We have practical things to think about. Like running a business. That takes precedence and requires urgency over things that […]
In my previous post Relationships that Last, I spoke about how people must be our greatest priority. Building momentum and cultivating customer loyalty often seems like an uphill struggle, especially for business owners who may only see customers once or twice a year. But it doesn’t have to be. You can use technology to cement […]
Customer loyalty is a two way street. It’s not about how cheaply or how quickly you provide the service they’re looking for. It’s not how close you are to their homes and offices or how your product may be the greatest thing since sliced bread. The value they’re looking for is not in the item […]