Just because you know how to read notes, doesn’t mean you can be a musician. Just because you can saw a piece of wood, doesn’t mean you can make a fence. Just because you have a product doesn’t mean you can sell it. Just because you know what skills are required to fill a […]
As businesses, we’ve probably heard that the greater number of consumers we target, the greater our chances are of being found. Wrong! While that may be true for big box stores, national chains and brands, small businesses don’t need to reach everyone. We just need to reach the people who matter to us and […]
John Maxwell once said, ‘People don’t care how much you know until they know how much you care.’ We talked a bit about blogging in my previous post because it’s an important tool you can use to build trust and earn customer loyalty. Blogging gives you the opportunity to demonstrate your individual style […]