“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” -Ramsay Leimenstoll Email marketing can be a wonderful tool. I know many small businesses are considering trying their hand at it. While it’s a fine vehicle, there are pitfalls. Small business owners need to understand […]
“You can have anything you want in life if you dress for it.” – Edith Head Before you even open your mouth, people make assumptions about you. Is it fair? Of course not. Is it true? Maybe. Maybe not. What are you wearing? If ‘seeing is believing,’ how you dress defines how […]
“Action speaks louder than words but not nearly as often.” – Mark Twain You’re a pro when it comes to sales. You know your product, honed your listening skills, and are responsive to the prospect’s needs. You’ve learned how to posture yourself to make a good impression. Yet, for all your efforts, there […]
“Who are you going to believe, me or your own eyes?” – Groucho Marks It should come as no surprise that people are attracted to authenticity these days. They want to believe that what they see is what they’re going to get. Of course, with consumer options growing by leaps and bounds […]
In case you haven’t noticed, we’ve officially entered the ‘time of giving.’ But it’s not about you. It’s about the service you provide to others. It’s about community, and the greater good. It’s about giving. It’s about participating in causes and helping in your own humble way to raise awareness, not of you and your […]
“Good fences make good neighbors.” – Robert Frost Robert Frost wrote ’Mending Wall’ a hundred years ago. It talks about how a man and his neighbor walk their property lines to mend places in their common stone wall that need repair after winter’s damage. One man wonders if mending the wall each year […]
“Strategic management is not a box of tricks or a bundle of techniques. It is analytical thinking and commitment of resources to action. But quantification alone is not planning. Some of the most important issues in strategic management cannot be quantified at all.” – Peter Drucker Strategy is often a ‘catch-all’ term and it comes […]
We all know that the cardinal rule of sales is to solve a problem and not sell a product. When you solve a problem the product sells itself. Why? Because it earns you points in the trust department. It doesn’t happen overnight and it doesn’t mean it’s going to last. It has to be proven […]
Warren Bennis died last week at an ageless 89. I say ageless because although his career spanned decades he never stopped learning and had an insatiable curiosity that kept him focused on making the future a better place, never looking back on what’s past. Considered by many to be the father of leadership, Bennis’ […]
The goal of all comedians is to make people laugh, and we all like a good laugh. So why is it that some are so bad we want to cringe, while others absolutely nail it and we become fans for life? Good comedians, like good businesses make it a point of knowing their market […]