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Six Steps to Sales Success
Every sale involves no less than six ( 6) steps. You must complete each step in order to insure a successful outcome.
Step 1- Meet someone new. Even if you have been doing business with a company for a long time, you had to meet some one new to begin the relationship.
Step 2- Establish a favorable first impression. You need to make the person feel comfotable that doing business with you will be a good thing to do. This involves your demeanor, attire, smiling, concern, and in general putting them at ease.
Step 3- Find out where the pain lies. The new contact is not interested in what you have to sell unless they have a need. So you must discover what is of concern to them long before you can offer any solution.
Step 4- What’s in it for them. People do not like to buy unless there is something in it for them.So you need to make sure that the solution offers a benefit to them. Most people listen to the same radio station (WIIFM) What’s In it for me.
Step 5- Ask for the Order. More sales have been lost when the sales person simply never asked for the order. The customer expects you to ask and often when you don’t they will either simply not buy or will buy from another person who asks for it.
Step 6- Follow-up. Many customers will feel slighted because although they may have liked the product or service without proper follow-up they will go elsewhere for future purchases. Remember it is 5 times as difficult to get new business as it is to get repeat business.
Hank Sullivan
Time Conscious Attitude
We all have the same 24 hours in a day. The quantity of time does not change. There are always sixty seconds in a minute, sixty minutes in a hour. So how can you find an extra hour? The answer is to manage the time that you have available.
It is about our perception […]
Increase your productivity by getting Organized
Anyone who wants to increase their productivity in their life or profession has to get organized. Often that is easier said than done. The first step in to becoming organized is to set aside a specific amount of time to begin the process. Disorganization reduces your effectiveness and can make you feel out of control. […]
Managing Through Goal Setting
Unless you know what you want to achieve, there’s no way to measure how close you are to achieving that objective. Goals give you a standard against which to measure your progress.
The goals you set for accomplishing the company’s/department’s mission must be in line with the vision and what your company wants you to do. […]
Connecting with your Customers
Always create a powerful connection with your customer Have you ever thought about the criteria your customers use to evaluate positive service interactions with your organization? According to Zeithaml, Parasuraamn and Berry from their book Delivering Quality Service: Balancing Customer Perceptions and Expectations, there are 5 key areas that customers use to evaluate service:
Reliability- can […]
Wearing of the Green
Soon it will be St. Patrick’s Day and we will be talking about the the luck of the Irish.
In an article by Joe Sherlock, he points out that Luck is simply Preparation meeting Opportunity. That’s what the Irish (and other immigrants) did. They were prepared to find and cultivate opportunities; they made their own luck. […]
How to Maintain a Positive Attitude
Many sales professionals know that a positive attitude is a key element, perhaps the most important element, to success in sales. Even though they know this, most sales professionals find it extraordinarily difficult to maintain a positive attitude all day, every day. The reason: most likely because they believe that their attitude is the result […]
Sales Development & Coaching
Business in recent years has taken on many new and complex dimensions, and this trend is likely to continue. The field of sales has also seen some dramatic and far-reaching changes. Today’s salesperson, as well as today’s buyer, is better educated, more informed and has more options than ever before. These changes have created new, […]
Leadership Development & Coaching
A leader combines the vision and curiosity of a dreamer with the practical engineering of a builder. A leader is goal directed, looking forward with anticipation toward the attainment of goals. Goals give meaning and purpose to life and serve as a continuous source of motivation in the pursuit of all activities. The capacity for […]
Executive Leadership Development
Success in today’s complex global arena is challenging and the rules are changing. For an organization to compete globally, executive leaders will have to create an organizational culture in which everyone is challenged to seek innovative and improved methods of doing business. Leading today’s organization into tomorrow’s competitive arena will require teamwork, collaboration and speed. […]
