It should come as no surprise that I’m a big fan on Simon Sinek. In fact, I’ve done presentations based on his ‘golden circle of human emotion,’ which explains the greatest motivation behind why people buy.
Simply put, he proves that people don’t buy what you do, they buy why you do it.
As a consultant and author, his books and presentations have provided inspiration to major organizations, corporations, non-profits, and small businesses like ours to reshape our thinking, and by doing so, make us more responsive to the needs of our teams and our customers, and grow ourselves by the very process.
It occurred to me, that while many of you may be familiar with his books, “Start With Why: How Great Leaders Inspire Everyone to Take Action”, and “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t,” you may not have had the opportunity to hear him speak.
Here’s a treat for you: Sinek’s TED talk, ‘Start With Why.’