Why the Law of Large Numbers Doesn’t Work for Small Business
As businesses, we’ve probably heard that the greater number of consumers we target, the greater our chances are of being found. Wrong! While that may be true for big box stores, national chains and brands, small businesses don’t need to reach everyone. We just need to reach the people who matter to us and […]
The Gift of Giving
Did you know this is ‘the most wonderful time of the year’? I bet you did. Hectic as it’s been, we’ve already gotten through Thanksgiving and Chanukah. Black Friday, and Cyber Monday, (which is still in reruns), and Small Business Saturday are history. We’ve trolled parking lots at malls looking for a space, overspent (I’m […]
The Most Recognized Brand in the World
The most recognized brand in the world isn’t Disney, or Apple or Microsoft or Walmart or even McDonalds. It’s Santa Claus. So how is it that a spirited little fat guy in a red suit, with an entourage of elves and a team of flying reindeer, can earn the undying love and devotion of […]
Do You Give Your Customers Something to Talk About?
The success or failure of our businesses is directly related to the beliefs customers have about them. They’re comprised of all the interactions and experiences customers have with us, our products, and our services. Regardless of whether a customer speaks with us, or anyone else in our organization, the voice that speaks back to […]
Customer Loyalty: Are You Blogging Yet?
John Maxwell once said, ‘People don’t care how much you know until they know how much you care.’ We talked a bit about blogging in my previous post because it’s an important tool you can use to build trust and earn customer loyalty. Blogging gives you the opportunity to demonstrate your individual style […]
Why All Businesses Should Blog
You might wonder why I’ve included a post on blogs in a series about customer loyalty. The answer’s simple when you consider that more people want to get to know you before they decide whether or not they want to buy from you. Blogging allows them to do just that. In fact, blogs are clicked […]
Customer Loyalty: When Little Things Mean A Lot
The internet is no longer a brave new world. It’s part of our everyday existence and has made a profound impact on how we not only view the world, but how we communicate in it. Any time night or day we can ‘speak’ to people not only through words, but with sights and sounds. […]
Customer Loyalty: Staying in Touch
In my previous post Relationships that Last, I spoke about how people must be our greatest priority. Building momentum and cultivating customer loyalty often seems like an uphill struggle, especially for business owners who may only see customers once or twice a year. But it doesn’t have to be. You can use technology to cement […]
Customer Loyalty: Relationships that Last
Customer loyalty is a two way street. It’s not about how cheaply or how quickly you provide the service they’re looking for. It’s not how close you are to their homes and offices or how your product may be the greatest thing since sliced bread. The value they’re looking for is not in the item […]
Do It With Enthusiasm
If you like what you are doing then show it. People like to be around people who are positive and like what they are doing. It inspires others to do the same. Try to think positive thoughts. Keep a smile on your face as often as possible. Tell people how much you like what you […]