Six Steps for an Effective Sales Process

Sales are made when sales people follow an effective process. Some suggest that sales people are

born with the skills to make them successful.   Obviously in order to be successful in sales you must have the personality to engage people. However, just an engaging personality will not insure success. There are 6 six very important steps for a sale to be made. These steps happen in sequence but not always with the same amount of time. Failure to follow these steps will almost certainly result in failure.

Sales Success Steps:

  1. The Introduction – you need to make a favorable first impression
  2. Gain Favorable Attention- Engage the prospect and sell them on you as a solution provider
  3. Discovering Wants and Needs- Uncover the prospects wants and needs
  4. Presenting Benefits and Consequences- Present your product or service as a solution to the prospects wants and needs
  5. Closing- Get the order
  6. Follow-up-  Do more than the customer expects and you will get more than you anticipate

So if you follow this process, you will improve your sales results.

If you want more information about this sales process contact Hank Sullivan at hsullivan@stratsolutions.net or call 510-432-7596